Digital marketing vision

Relations with customers have changed. Nowadays, consumers-actors have the power of decision and want to anticipate, live and comment on their customer experience. They expect customized offers which fit their needs, in an omnichannel world, where each media is an opportunity for the company to gather customer knowledge.

As the customer relations master, the Marketing Department is becoming a major player in the transformation process. Marketing Departments used to be a support function. Today, they have a leading role in developing sales, enhancing popularity and strengthening the strategic position of the company.

Redsen Consulting guides Marketing Departments in their transformation process, with a view to:

Apprehend the digital revolution and what is at stake in the Marketing sector
Draft the Digital Marketing vision
Place data at the center of the decision-making process and marketing actions
Become a Digital Marketing Department

Grasp the stakes of digital revolution

What are the impacts of digital practices in your business ecosystem? What are your consumers’ new behaviours? What value adding opportunities arise from this revolution? What are the new stakes faced by the Marketing Department? Which innovative projects should be prioritized?

Redsen leads various seminars, customized for each sector. It raises awareness of management and operational teams to the stakes emerging from digital practices but also to support them in grasping opportunities coming from this change.

It is essential to apprehend this revolution in order to define and implement an efficient digital strategy that addresses these new stakes.

Business Case

Redsen Consulting designed a training seminar dedicated to the managing team of a watchmaking company in order to identify digital transformation opportunities for their sector and organize an innovative project portfolio.

Build the Digital Marketing vision

What benefits can be expected from the digital revolution? How should the company orientate its new positions? How can you stimulate marketing innovation to expand customer relations? What kind of projects can you add to your portfolio to assess these innovations? How can you take advantage of technological innovations? How can you change your organization and resources to implement this evolution?

We support Marketing Departments in the elaboration and implementation of their digital strategy:

Define the digital vision and draft an execution strategy
Identify relevant initiatives to add new innovative projects to your portfolio
Setting up a Test & Learn approach (Quick win followed by industrialization)
Benefit from technological innovations to redesign user experience and extend customer intelligence.

With an innovative project portfolio in step with the digital vision, the Marketing Department takes a leading role in the digital transformation process.

Business Case

Redsen Consulting contributed to the definition of a digital vision for a major Education sector company, from the strategy to the development of a portfolio innovative projects’ development.

Place data at the center of the decision-making process and marketing actions

Where, when and how can you gather more customer knowledge? How can you analyze and predict upcoming changes of behaviour, customize the offer and the marketing animation? How can you use customer intelligence to make real-time adjustments on marketing operations? How can you implement data driven management?

We support our clients in turning customer knowledge into a real asset for the company:

Identify available data and anticipate upcoming needs in terms of data
Setting up a Data Management Platform (DMP) to enhance client value
Identify relevant data combinations
Manage data quality, access and security
Understand the benefits of Big Data and use this leverage
Gather, analyze and anticipate customer behaviours with Data Scientists.
Manage brand and/or product e-reputation

Client intelligence allows the company to provide a customized and relevant experience to the consumers, consitent with their new habits.

Business Case

Redsen Consulting assists a real estate company in the implementation of real-time adjusted offers, based on customer knowledge, with geonotifications in their malls.

Become a Digital Marketing Department

What organizational changes should be made to meet Digital Marketing requirements? What role should the Marketing Department play to foster new relations channels? Which employee profiles should you hire? How can you offer innovative services while decreasing your time-to-market? How can you use customer behavior data to adapt marketing operations? Which KPIs can be used in Marketing Department governance meetings?

We support Digital Marketing Departments transformation through the optimization of their processes, governance and human resources:

Analyze the existing organization and its ability to support transformation
Define new roles (Digital Director (CDO), Data Scientist, etc.)
Support recruitment and training actions
Define innovation management processes and create a dedicated team with the Marketing and IT Departments, to work on the definition of new offers (connected objects and services…) and new selling modes.
Build an innovative project portfolio
Feasibility study of chosen initiatives (Test & Learn)
Set up of a steering method to manage digital transformation and industrialized projects, by including customer intelligence in the decision-making process

A digital-compliant organization allows the Marketing Department to bring added value innovations to the company.

Business Case

Redsen Consulting supports the Marketing Department of an international IT company in generating new KPIs gathered from the multichannel digital activity and including them in their decision-helping dashboards.

Digital marketing vision

Marketing Department

Sectors