External communications
The External Communications Department plays a fundamental part in the identity and reputation management of a brand, a product, a company and its key individuals.
Its responsibility is to set up a communication plan that provides meaning and relevance in the midst of present and upcoming communication actions and media (social networks, events, press, corporate website, emails, community websites…).
The External Communications Department must work very closely with Marketing/Digital marketing Departments and the Executive Management to implement a new sales channel. Redsen promotes this omnichannel approach and supports External Communications Departments on three major challenges:
- Provide a consistent digital identity
- Control company identity on every media (e-reputation)
- Manage the efficiency of communication campaigns
Social Dashboard
Given the multiplication of channels and interactions with customers, it becomes even more difficult to manage crisis communication. How can you unify web analysis data from all these channels? How can you automate those dashboards to gain efficiency?
Redsen provides all the necessary tools to help Communications and/or Marketing Departments manage their multichannel campaigns:
Those automated and transversal management tools enable External Communications Departments to be more reactive in taking corrective actions to increase campaign efficiency.
The Computer industry world leader came to Redsen to implement and automate performance monitoring of their campaigns, on about 10 French websites and social networks.