Digital marketing vision
Relations with customers have changed. Nowadays, consumers-actors have the power of decision and want to anticipate, live and comment on their customer experience. They expect customized offers which fit their needs, in an omnichannel world, where each media is an opportunity for the company to gather customer knowledge.
As the customer relations master, the Marketing Department is becoming a major player in the transformation process. Marketing Departments used to be a support function. Today, they have a leading role in developing sales, enhancing popularity and strengthening the strategic position of the company.
Redsen Consulting guides Marketing Departments in their transformation process, with a view to:
- Apprehend the digital revolution and what is at stake in the Marketing sector
- Draft the Digital Marketing vision
- Place data at the center of the decision-making process and marketing actions
- Become a Digital Marketing Department